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Advanced Digital Advertising and Campaign Planning

Thrive provides tuition-free, in-demand digital skills to African graduates and links them to jobs all over the world.

Beginner Friendly
Career mentorship
Virtual
3 month (12 weeks)
English
What to Expect?

Live online interactive learning with expert mentors

Live weekly recap of what's been taught

Group Project Work

One on One support with course mentors

Job and Internship Support

Why become A Digital Advertising or Paid Marketing Manager?

Digital Advertising or Paid marketing managers are experts typically run advertising campaigns in three categories: * Search: These are ads that appear in search engines, like at the top of Google after you type in a search term. * Social: These are ads that appear on social media platforms, such as Facebook and Instagram. * Display: These are the banner ads that appear on websites

Demand for Digital Advertising or Paid Marketing Manager Jobs

In today's digital landscape, businesses are constantly striving to reach their target audience and stand out from the competition making paid marketing one of the most in-demand jobs according to LinkedIn As at 2024, amount of money invested in digital advertising is around 600 billion dollars and projected to hit 1 trillion dollars by 2025

Salary Range

According to Glassdoor, global average salaries for digital advertising or paid marketing professional ranges $73,000 to $90,000

What you will learn

Introduction to Digital Advertising and Paid Marketing

Digital Advertising Ecosystem

Campaign Planning Stages and the Buyer’s Journey

Campaign Design, Creative Messaging and Copywriting

Setup and Optimization of Social Media Ads, Search Ads, Display Ads, Programmatic Advertising

Effective Targeting, Digital Campaign Analytics and Budget Control

Digital Advertising Strategy and Workbook

AI for Digital Advertising and Campaign Planning

Discover more about the course in our detailed brochure.

Mandatory Career Readiness Programme at the End of each Course

CV Writing / Job Interview

Entrepreneurship

Linkedin and Social Media for Jobs

Personal Branding

Leadership

Admission Criteria
    • You must be a graduate (Diploma, HND, Degree, Masters).
    • You must be an African or of African descent.
    • Interest in Digital Advertising or Paid Marketing; if you have started reading about Digital Advertising or Paid Marketing that’s a great start or you willing to explore.
    • Ability to speak or write English.
    • Laptop or Smartphone with access to good internet connection.
    • Dedicated time commitment of 2-3 hours on Saturday for the entire duration of the course.
    • Payment of administrative fees; 150cedis per month for three month or 300cedis as a one time payment for the entire 3 month course duration to support our operation as a tuition-free educational provider.
course
100% tuition-free

Please note that we don’t charge school fees or tuition fees. We charge a mandatory non-refundable monthly token of GH₵150 cedis or GH₵300 as a one-time payment for the entire 3 month duration of the course as administrative fees. Read more about our administrative fees here.

Enroll Now

What are our students saying about us?

Loved the course

The practical skills I gained have significantly improved my job prospects, making this program an outstanding opportunity for anyone looking to gain and/or enhance their skills.

I highly recommend Thrive Africa for its hands-on training, interactive live classes, and expert facilitators. They provide excellent learning materials and free coaching for a nominal administrative fee.

Samuel Scout

I've improved my skills

I highly recommend Thrive Africa to anyone looking to gain hands-on training in the various courses offered. Their tuition-free, live classes with expert facilitators are interactive and comprehensive, providing an excellent learning experience. They offer great learning materials and free coaching (catch-up), all for a nominal administrative fee. The practical skills I gained have significantly improved my job prospects, making this program an outstanding opportunity for anyone looking to gain and/or enhance their skills.

Gershon Donkor

How do our programs compare with each other?

Thrive for Students (Essentials)

High-paying, tuition-free, in-demand digital skills with weekend live classes, midweek live revisions or catch-up sessions with course mentors, project work, group work and assignments.

Suitable For:

  • Students (Senior High School to Undergraduate)

Thrive for Graduates (Advanced)

High-paying, tuition-free, in-demand digital skills with weekend live classes, midweek live revisions or catch-up sessions with course mentors, project work, group work and assignments.

Suitable For:

  • Graduates and Professionals

Thrive Diploma (Complete Certification)

High-paying, tuition-free, in-demand digital skills with weekend and weekday live classes, live revisions or catch-up sessions with course mentors, project work, group work, company internships, and assignments

Suitable For:

  • Youth/Graduates/Students/Professionals