Admissions Open
Advanced Digital Advertising and Campaign Planning
70,000+
trained students
Live online interactive learning with expert mentors
Live weekly recap of what's been taught
Group Project Work
One on One support with course mentors
Job and Internship Support
Digital Advertising or Paid marketing managers are experts typically run advertising campaigns in three categories: * Search: These are ads that appear in search engines, like at the top of Google after you type in a search term. * Social: These are ads that appear on social media platforms, such as Facebook and Instagram. * Display: These are the banner ads that appear on websites
In today's digital landscape, businesses are constantly striving to reach their target audience and stand out from the competition making paid marketing one of the most in-demand jobs according to LinkedIn As at 2024, amount of money invested in digital advertising is around 600 billion dollars and projected to hit 1 trillion dollars by 2025
According to Glassdoor, global average salaries for digital advertising or paid marketing professional ranges $73,000 to $90,000
Introduction to Digital Advertising and Paid Marketing
Digital Advertising Ecosystem
Campaign Planning Stages and the Buyer’s Journey
Campaign Design, Creative Messaging and Copywriting
Setup and Optimization of Social Media Ads, Search Ads, Display Ads, Programmatic Advertising
Effective Targeting, Digital Campaign Analytics and Budget Control
Digital Advertising Strategy and Workbook
AI for Digital Advertising and Campaign Planning
Discover more about the course in our detailed brochure.
Checkout Course BrochureCV Writing / Job Interview
Entrepreneurship
Linkedin and Social Media for Jobs
Personal Branding
Leadership
- You must be a graduate (Diploma, HND, Degree, Masters).
- You must be an African or of African descent.
- Interest in Digital Advertising or Paid Marketing; if you have started reading about Digital Advertising or Paid Marketing that’s a great start or you willing to explore.
- Ability to speak or write English.
- Laptop or Smartphone with access to good internet connection.
- Dedicated time commitment of 2-3 hours on Saturday for the entire duration of the course.
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What are our students saying about us?
Loved the course
The practical skills I gained have significantly improved my job prospects, making this program an outstanding opportunity for anyone looking to gain and/or enhance their skills.
I highly recommend Thrive Africa for its hands-on training, interactive live classes, and expert facilitators. They provide excellent learning materials and free coaching for a nominal administrative fee.
I've improved my skills
I highly recommend Thrive Africa to anyone looking to gain hands-on training in the various courses offered. Their tuition-free, live classes with expert facilitators are interactive and comprehensive, providing an excellent learning experience. They offer great learning materials and free coaching (catch-up), all for a nominal administrative fee. The practical skills I gained have significantly improved my job prospects, making this program an outstanding opportunity for anyone looking to gain and/or enhance their skills.
How do our programs compare with each other?
Thrive for Students (Essentials)
High-paying, tuition-free, in-demand digital skills with weekend live classes, midweek live revisions or catch-up sessions with course mentors, project work, group work and assignments.
3 Months
Get StartedSuitable For:
- Students (Senior High School to Undergraduate)
Thrive for Graduates (Advanced)
High-paying, tuition-free, in-demand digital skills with weekend live classes, midweek live revisions or catch-up sessions with course mentors, project work, group work and assignments.
3 Months
Get StartedSuitable For:
- Graduates and Professionals
Thrive Diploma (Complete Certification)
High-paying, tuition-free, in-demand digital skills with weekend and weekday live classes, live revisions or catch-up sessions with course mentors, project work, group work, company internships, and assignments
1 Year
Get StartedSuitable For:
- Youth/Graduates/Students/Professionals